How great leaders inspire action

Digital Business

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers … (Filmed at TEDxPugetSound.)

Simon Sinek Simon Sinek

How do you explain whenthings don’t go as we assume?Or better, how do you explainwhen others are able to achieve thingsthat seem to defy all of the assumptions?For example:Why is Apple so innovative?Year after year, after year, after year,they’re more innovative than all their competition.And yet, they’re just a computer company.They’re just like everyone else.They have the same access to the same talent,the same agencies, the same consultants, the same media.Then why is it that theyseem to have something different?Why is it that Martin Luther Kingled the Civil Rights Movement?He wasn’t the only manwho…

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